This is what you need to know about car rentals after the pandemic
Alex Davis didn’t know what to expect when she rented a car from Alamo in Chicago recently. Agents in hazmat suits? Antibacterial car washes, maybe? Perhaps an extra cleaning fee? When it comes to the subject of car rentals after the pandemic, it’s all a mystery.
So Davis was surprised when everything seemed so normal, all things considered. Signs pointed her and her husband directly to the Alamo booth in the parking garage.
“Two attendants were working in the office, wearing masks,” says Davis, a wellness consultant. “The other customers in line were all wearing masks as well.”
An attendant walked the couple to the parking lot and asked them to choose a car — all were the same price.
“We picked a Jeep with Michigan plates and within 15 minutes were on our way to Minneapolis,” she says. “Alamo didn’t charge us the different location drop-off fee, so a day and $46 later, we dropped off the rental car at the Minneapolis airport. Overall, it was the fastest, easiest, and cheapest transfer we ever had between the two cities.”
Car rentals after the pandemic: What’s new?
It might seem like the car rental process hasn’t changed. One reason: car rental company ad spending plummeted 95% between January and April. But it’s not business as usual, according to experts. Far from it.
“We are seeing a complete change in how we look to rent cars now,” says Michael Lowe, CEO of Carpassionate.com. “There’s an impact on the turnaround. People are very unlikely to accept a car that comes straight in from being rented. Consumers are looking to rental companies to really take ownership of thorough cleaning after each rental.”
This is how car rentals have changed after the pandemic
- Cleaned and disinfected cars.
- Retrained employees who keep their distance.
- Safety seals on the doors.
- Touchless rentals.
- Dramatically lower prices.
These changes are more important than you might realize. Rental cars will be in high demand this summer — and potentially for the rest of the year. This, despite the fact that two car rental companies, Advantage and Hertz, recently filed for bankruptcy protection.
What you need to know: Everything is getting cleaned
Car rental companies have introduced new programs designed to reassure customers that their cars are clean and virus-free. For example, Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car have rolled out a Complete Clean Pledge across all locations. It’s an “enhanced” training protocol for cleaning vehicles with a particular focus on more than 20 high-touch areas.
It includes a thorough cleaning and wiping of a car’s interior with a recommended disinfectant — the dashboard, instrument panel, steering column, wheel, accessory panel, center console, cup holders, compartments, and seats, as well as the doors, door pockets, and the areas between the seats and the console and doorjambs.
“We are committed to maintaining the highest standards of cleanliness in the industry,” says Chrissy Taylor, Enterprise Holdings’ CEO.
Car rental employees are keeping their distance, too
Car rental companies are also quietly retraining their workforce so that they can provide the safest rental vehicle. That’s one of the points emphasized by Avis Budget Group.
“In the last few months, as a society, we’ve learned how each and every one of us has a responsibility to stop the spread of viruses, germs and bacteria,” Joe Ferraro, Avis Budget Group’s CEO, told me. “We’re embracing these new challenges by increasing precautions to ensure the highest level of safety for our customers — something they have come to expect.”
Among the changes: introducing new products, methods, and behavioral changes for employees.
“We’ve provided additional personal protective equipment for frontline associates, increased hand-washing procedures and incorporated social distancing measures,” says Ferraro.
He says Avis is also paying close attention to CDC, state, and local government guidelines. The company is adjusting its disinfecting measures based on those guidelines.
What’s new with car rentals after the pandemic? Look for the safety seal
Car rental companies want to certify their cleanliness, so they’re introducing safety seals for their vehicles. Hertz is placing a “Gold Standard Clean” across the driver side door after the car undergoes a 15-point cleaning and sanitization process that follows CDC guidelines. Herz promises its cars have been sanitized with an “enhanced” vehicle disinfectant and sanitization process “designed to give you total confidence when you rent a car,” according to the company.
Safety seals have also appeared in hotels recently. Although there’s no way to independently verify that the promised cleaning took place, they provide peace of mind.
Consumers are a little confused about car rentals after the pandemic
Travel advisors say consumers feel a little lost as they try to figure out car rentals after the pandemic.
“People are confused about cleanliness and disinfection because there is no leadership with one voice saying, ‘This is what must be done and this is how we will do it,’,” says Mitch Krayton, a travel advisor from Aurora, Colo. “To rent, I would want assurances that confirmed ways of disinfection which are lab tested and proven to be effective are consistently applied as a new routine. We all balance risk against advantages. Renting a car should not involve the risk of infection, or worse.”
Although you’ll never be able to remove all the risks from renting a car after the pandemic, your next vehicle will be a little safer — and cheaper.
Christopher Elliott’s latest book is “How To Be The World’s Smartest Traveler” (National Geographic). This column originally appeared in Forbes.
© 2020 Christopher Elliott.